About the Apex


Dee Donatelli Consulting, in conjunction with the Association of Healthcare Value Analysis Professionals (AHVAP), presents a landmark event for healthcare supplier sales and marketing executives.
Learn how to successfully navigate selling your solutions to a Value Analysis Committee, from a faculty of leading experts.

The Value Analysis Apex


Selling products into hospitals and large healthcare organizations feels more complex than ever. Today, as hospitals take aim at measuring cost, quality, and outcomes, it is more important than ever to define and communicate the value and advantages of your company’s products.

Join industry icon Dee Donatelli and members of AHVAP for an innovative program designed specifically for sales and marketing executives from healthcare supplier organizations.

This 1 ½ day highly interactive and engaging program will show you how to reposition your products for the Value Analysis Committee (VAC) process. VAApex provides an insider’s view to the workings of a VAC.

The VAApex is designed to provide interactive discussions, tools, tips, and techniques that will enhance your company’s speed to value.

The SimVAC


Registering for VAApex includes a virtual Simulated Value Analysis Committee meeting (SimVAC). This one-hour session, facilitated by Dee Donatelli, will focus on your product and provide feedback directly from AHVAP members. 

SimVAC is scheduled within two months after your VAApex attendance, and is your company’s opportunity to test the processes discussed at the VAApex. Companies will provide materials and sales messages specifically for their product and receive real-life feedback from VA professionals.

SimVAC = Speed To Close